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A Six-Step Guide to Looking Like James Franco’s Alien

Prada’s new Luna Rossa packs an extra-fresh hit of lavender for the kind of detail-obsessed guy who knows the difference between pomade, paste, and styling clay.

10 Stylish Upgrades Under $100

Wear this scent and she’ll smell ya later. Smell ya later, forever. 

Store Spotlights: Freeman’s Sporting Club Bench-Made Bespoke Studio

Retailer/restaurant/barber Freeman’s Sporting Club quietly launched their most ambitious project yet late last month: a bespoke atelier crafting bench-made suits that require a 12 week first-class process, four fittings, and the honed work of a master craftsman. 

GQ Rules: Summer Skincare Tips from a Pro

Stuff We Like: Ursa Major Skincare

Our Vermont-based friends at Ursa Major have made it their mission to take care of guys’ faces in an effective, natural, and sustainable way and we think their line of skin care products are terrific. They work great, are packaged well and my shower is not complete without their face wash.

Project Upgrade: Summer Haircuts

We can’t turn you into Ryan, but we can give you his haircut. Here’s what to tell your barber:

It’s clippered in back halfway up your ears, gradually longer on the sides, and parted with pomade on whichever side your hairline is higher. (Yep, most guys have a good side and a bad one.)

Like a Gos.

#AskGQ: Help Us Help You

Starting today we’re taking questions from you, our loyal GQ readers. We want to help solve any sartorial or grooming problems you may be having, from finding that perfect summer wedding suit to choosing the right haircut for warmer weather. Tweet us (@GQfashion) with the hashtag #askGQ. Each week we’ll pick a few to take on, and answer on GQ.com. So let ‘em rip. We’re ready for it.

Anyone else notice the hairy situation that happened at this year’s Oscars?

New York Fashion Week: The Hair

Now that the shows are over, we take a look back at some of the more, um, interesting hair choices on the runways this season. Check out our full list of the 10 most fascinating follicular choices from New York Fashion Week here.

The Year in Style

Will 2011 go down as the year that Robert Pattinson butchered his own head? This, and other memorable style moments, in our slideshow.

The Modern Man’s Guide to Beards

This graph is just a supplement to our extremely comprehensive guide to facial hair, in which we help you maintain that GQ-cool without looking like a caveman. For tips, tricks, testimonials, and more cool guys with beards, go here.

Hair Trend: Going Platinum

It’s a ballsy move, but whole-head, white-bleached hair can be an honest-to-God killer look. See which celebs nail the trend and the must-have product should you decide to take the plunge here.

The Haircut to Have

The next time you need a trim, take a cue from our creative director Jim Moore:

“Who doesn’t want to look like Cary Grant, Steve McQueen, or Brad Pitt? Find the best barber in your town, even if it means a little extra cash, and show him this photo.”

More from our office style guide here.