Over two years ago, a visitor to the A.P.C. studio was announced to me as “Kenny”. He wanted my advice on the fashion industry; although I found such a request quite vague, as a mutual friend introduced us, I met with the guy. The guy talks, talks and talks and I was having a good time listening. He had nice manners and spoke about losing his mother in a surgery accident, about losing his girlfriend too, and about how difficult doing the right thing in fashion was. After a while, I was curious to know what this gentleman was currently doing in his life. I simply asked him: “May I know what your trade is, sir?” He took his shades down, so that finally I could see his eyes, and answered me: “I am a hip hop artist.”