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Prada’s new Luna Rossa packs an extra-fresh hit of lavender for the kind of detail-obsessed guy who knows the difference between pomade, paste, and styling clay.

10 Stylish Upgrades Under $100

Prada

Harvey Keitel, Prada Model

Benicio Del Toro, Prada Model

Aaron Paul managed to pull off a red carpet rarity last night: trying something as left-of-center as a brown Prada tux, and making it look damn good. When we say black tie doesn’t have to mean black, this is exactly what we mean.

The Emmys Style Report

GQ Selects: Prada Low-Profile Espadrille Sneaker

Exclusive First Look: Prada Fall/Winter 2012 Campaign

Prada paraded some of Hollywood’s leading men down the runway this past winter in Milan for their Fall 2012 show, and now the accompanying campaign is set to hit. Gary Oldman, Garrett Hedlund, Jamie Bell, and Willem Dafoe span the generational gap, and show all of us that one can be a dashing gent at any age.

First Look: Behind the Scenes With Michael Pitt for Prada - S/S 2012

In one of our favorite campaigns of the season, actor Michael Pitt channels a ’50s Palm Springs playboy for Prada S/S 2012. Now you can catch him wailing on an axe behind-the-scenes at the shoot. Is there anything this dude can’t do? Swoon. Watch here.

First Look: Prada Fall 2012

You’ve seen the celebs on the runway, now check out the full Prada Fall 2012 men’s collection from Milan right now at GQ.com.

Prada’s Model Actors

This season, Prada employed some familiar faces on the runway: Several of our favorite thespians, including Gary Oldman, Adrien Brody, Jamie Bell, and a grinning Garrett Hedlund. See what other stars gave their best Blue Steel on the catwalk here.

Ready to Fly

Pictured here (in Prada), Russell Westbrook of Oklahoma City Thunder shows why the NBA has become a springboard for personal style. See more of the game’s highest flyers in the season’s best suits here.

Photograph by Christopher Griffith

Shop Like a GQ Editor at: Barneys

“You can use these Prada card cases as a wallet and put the money in the center and all the different card compartments. The tartan gives it a holiday feel.”—Lisa Cohen, GQ contributing fashion editor.

More of our favorites from Barneys here.

Photo by Elissa Wiehn