Get Wool Smart: A Guide to Wool

When it comes to winter apparel, we have one piece of advice: don’t be a sheep; wear one. The unknowing herds will graze over the mass market woolen offerings like… the sorts of animals who clump together for protection from predators (apologies - we donated our metaphors to charity this season). Most consumers possess a cursory knowledge of wool varieties by touch and price, but few of us actually know what we’re paying for (and if it’s worth it). Today we’re here to make you smarter, with a brief primer on all things wool. Why? Because if we can’t add the heat ourselves, the least we can do is shed some light.